Ritzer, George., <br/><br/>
The McDonaldization thesis : explorations and extensions /  
George Ritzer. 
 - London :  Thousand Oaks, Calif,  1998. 
 - viii, 212 pages :   23 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0761955402 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Franchises (Retail trade)<br/>Marketing.<br/>Consumption (Economics)<br/> Retail trade--Social aspects.<br/>Industrial management.<br/> Industrial efficiency.