00838nam a22002417a 4500 260406b |||||||| |||| 00| 0 eng d 0761955402 paperback Universiti Teknologi Brunei eng UTB HF5429.23 RIT 1998 Ritzer, George., author. The McDonaldization thesis : explorations and extensions / George Ritzer. London : Thousand Oaks, Calif, 1998. viii, 212 pages : 23 cm. Includes bibliographical references and indexes. Franchises (Retail trade) Marketing. Consumption (Economics) Retail trade Social aspects. Industrial management. Industrial efficiency. lc GC Book 813864 : 30673 c. 1 UTB 23980 23980 0 0 lc 0 0 UTB UTB Level 2 2002-11-14 0 HF5429.23 RIT 1998 c. 1 813864 2026-04-06 2026-04-06 GC Reg. No. 30673_UTB