TY  - BOOK
AU  - Ritzer,George
TI  - The McDonaldization thesis : explorations and extensions / 
SN  - 0761955402
PY  - 1998///
CY  - London
PB  - Thousand Oaks, Calif
KW  -  Franchises (Retail trade)
KW  - Marketing
KW  - Consumption (Economics)
KW  -  Retail trade
KW  - Social aspects
KW  - Industrial management
KW  -  Industrial efficiency
N1  - Includes bibliographical references and indexes
ER  -