Ingram, Thomas N.

Professional selling : trust-based approach / Thomas N. Ingram - 4th edition - Mason, OH : Thomson South-Western, 2008. - xxviii, 432 pages : illustrations ; 28 cm.

Includes bibliographical references and index.

9780324538090 032453809X


Selling.
Customer relations.
Sales personnel--Training of.
Sales management.
Relationship marketing.