Jobber, David
Selling and sales management /
David Jobber, Geoff Lancaster.
- Harlow : Pearson Education Limited, 2006.
- xxi, 526 pages : illustrations, charts ; 25 cm.
Includes bibliographical references and index.
9780273695790 0273695795
Selling.
Sales management.
Customer relations.
Sales personnel--Training of.
Relationship marketing.