Stanley, Richard E. <br/><br/>
Promotion :  advertising, publicity, personal selling, sales promotion / 
Richard E. Stanley. 
 - Englewood Cliffs, N.J. :   Prentice-Hall,  [1982]. 
 - xv, 389 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0137308957 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Sales promotion.<br/>Advertising.