TY  - BOOK
AU  - Stanley,Richard E.
TI  - Promotion: advertising, publicity, personal selling, sales promotion 
SN  - 0137308957
PY  - 1982///]
CY  - Englewood Cliffs, N.J. : 
PB  - Prentice-Hall
KW  - Marketing
KW  - Sales promotion
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -