Yeshin, Tony. <br/><br/>
Sales promotion / 
Tony Yeshin. 
 - London :  Thomson Learning,  2006. 
 - viii, 321 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781844801619 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Marketing.