Fournies, Ferdinand F. <br/><br/>
Why customers don't do what you want them to do and what to do about it / 
Ferdinand F. Fournies 
 - New York :  McGraw-Hill, Inc.,  1994. 
 - xv, 224 pages ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070217009 0070217017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales personnel--Training of.<br/>Sales management