TY  - BOOK
AU  - Fournies,Ferdinand F.
TI  - Why customers don't do what you want them to do and what to do about it
SN  - 0070217009
PY  - 1994///
CY  - New York
PB  - McGraw-Hill, Inc.
KW  - Sales personnel
KW  - Training of
KW  - Sales management
N1  - Includes index
ER  -