Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton.  
 - 7th edition. 
 - New York :   McGraw-Hill,   1984. 
 - xxii, 697 pages :   illustrations, photographs, charts ;  24 cm.  
<br/><br/> Reg no: 1384 transferred to SVNR [19/11/02] 
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>0070609071  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies. <br/>Marketing.