TY  - BOOK
AU  - Stanton,William J.
TI  - Fundamentals of marketing
SN  - 0070609071 
PY  - 1984///
CY  - New York : 
PB  - McGraw-Hill, 
KW  - Marketing
KW  - Case studies.
KW  - Marketing.
N1  - Reg no: 1384 transferred to SVNR [19/11/02]; Includes bibliographical references and indexes.
ER  -