Johnson, William C., <br/><br/>
Total quality in marketing /  
William C. Johnson, Richard J. Chvala. 
 - Singapore :  S.S. Mubaruk and Brothers Pte. Ltd.,  1996. 
 - xix, 276 pages :  illustrations, charts ;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9813046805 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.<br/>Marketing  --Textbooks.