TY  - BOOK
AU  - Johnson,William C.
AU  - Chvala,Richard J.
TI  - Total quality in marketing / 
SN  - 9813046805
PY  - 1996///
CY  - Singapore
PB  - S.S. Mubaruk and Brothers Pte. Ltd.
KW  - Marketing
KW  - Management
KW  - Textbooks
N1  - Includes index
ER  -