De Mooij, Marieke K. de.,  <br/><br/>
Global marketing and advertising :  understanding cultural paradoxes / 
Marieke de Mooij.  
 - Thousand Oaks,California :   Sage publications,  1998. 
 - xx, 316 pages :   illustrations ;   23 cm.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>0803959702  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Cross-cultural studies. <br/>Consumer behaviour--Cross-cultural studies. <br/>Target marketing--Cross-cultural studies.