TY  - BOOK
AU  - De Mooij,Marieke K.de
TI  - Global marketing and advertising: understanding cultural paradoxes 
SN  - 0803959702 
PY  - 1998///
CY  - Thousand Oaks,California : 
PB  - Sage publications
KW  - Advertising
KW  - Cross-cultural studies.
KW  - Consumer behaviour
KW  - Target marketing
N1  - Includes index.
ER  -