Hart, Norman A. <br/><br/>
Glossary of marketing terms /  
Norman A. Hart [and] John Stapeton. 
 - 3rd ed. 
 - London :   Heinemann ,   ©1977. 
 - ix, 226 pages :  22 cm  
<br/><br/><label>ISBN: </label>0434918598 9780434918591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Institute of marketing<br/>Marketing --Dictionaries.