TY  - BOOK
AU  - Hart,Norman A.
AU  - Stapeton,John
TI  - Glossary of marketing terms / 
SN  - 0434918598
PY  - 1977///
CY  - London : 
PB  - Heinemann , 
KW  - Institute of marketing
KW  - Marketing
KW  - Dictionaries
ER  -