Hill, Nigel, 1952 -
Handbook of customer satisfaction measurement/
Nigel Hill.
- England : Gower Publishing Limited, 1996.
- x, 310 pages : illustrations, charts ; 23 cm.
Includes bibliographical references and index
0566077663
Consumer satisfaction--Evaluation--Handbooks, manuals, etc.
Marketing research--Handbooks, manuals, etc.