Birn, Robin., <br/><br/>
A handbook of market research techniques / 
Robin Birn, Paul Hague, Phyllis Vangelder. 
 - London :  Kogan Page Ltd.,  1990. 
 - 532 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0749402008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.