TY  - BOOK
AU  - March,Robert M.
TI  - The honourable customer : marketing and selling to the Japanese in the 1990s
SN  - 0273033719
U1  - HF/1009.7.J3 
PY  - 1990///
CY  - Long Ace, London
PB  - Pitman Pub.
KW  - Export marketing -- Great Britain
KW  - Market segementation -- Psychogical aspects.
ER  -