Kaser, Ken. <br/><br/>
Hospitality marketing /  [Book]. 
Ken Kaser and Jackie Todd Freeman. 
 - Australia :   South-Western Thomas learning,   2002. 
 - vii, 314p. :   col. ill. ;   28cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>053843208X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Hotel--Marketing.<br/>Resturants--Marketing.