Holt, Douglas B., <br/><br/>
How brands become icons :  the principles of cultural branding / 
Douglas B. Holt 
 - Boston, Mass. :   Harvard Business School Press,   2004. 
 - xiii, 265 pages :   illustrations ;   24 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>1578517745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products. <br/>Branding (Marketing). <br/>Business names. <br/>Popular culture.