TY  - BOOK
AU  - Holt,Douglas B.
TI  - How brands become icons: the principles of cultural branding 
SN  - 1578517745
PY  - 2004///
CY  - Boston, Mass. : 
PB  - Harvard Business School Press, 
KW  - Brand name products.
KW  - Branding (Marketing).
KW  - Business names.
KW  - Popular culture.
N1  - Includes bibliographical references and indexes.
ER  -