McDonald, Malcolm. <br/><br/>
How to sell a service :  guidelines for effective selling in a service business / 
Malcolm H. B. McDonald with John W. Leppard. 
 - London :   Heinemann Ltd.,   1986. 
 - 149 pages :   illustrations ;   24 cm.  
 - The Marketing series.  .
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>9780434912315  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling. <br/>Services industries.