TY  - BOOK
AU  - McDonald,Malcolm
AU  - Leppard,John
TI  - How to sell a service: guidelines for effective selling in a service business 
T2  - The Marketing series. 
SN  - 9780434912315 
PY  - 1986///
CY  - London : 
PB  - Heinemann Ltd., 
KW  - Selling.
KW  - Services industries.
N1  - Includes index.
ER  -