TY  - BOOK
AU  - Wilmshurst,John
AU  - CAM Foundation
AU  - Institute of Marketing
TI  - The fundamentals and practice of marketing
SN  - 0434923311
PY  - 1984///
CY  - London
PB  - Heinemann
KW  - Marketing.
N1  - Abstracts Includes bibliographies and index
ER  -