Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora.  
 - 5th edition. 
 - Homewood, Ill. :   R.D. Irwin,   1983. 
 - xiv, 801 pages :   illustrations ;   24 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>0256028443  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing. <br/>International business enterprises.