Wills, Gordon <br/><br/>
Introducing marketing/ 
Gordon Wills, John Cheese, Sherril Kennedy and Angela Rushton. 
 - New and revised edition 
 - Bradford :  MCB University Press,  1984. 
 - 342 pages :  illustrations ;  20 cm. 
<br/><br/><label>ISBN: </label>0330283804 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.