Batey,Ian <br/><br/>
Asian branding :  a great way to fly / 
Ian Batey.  
 -  A pearson Education Print on Demand edition 
 - Singapore :   London :   Prentice Hall,   2002. 
 - x, 412 pages, [12] pages of plates :   illustrations (some color), ports. ;   23 cm.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>0130664669 9780130664662 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Asia. --Brand name products<br/>Brand name products--Asia. <br/>Marketing--Asia.