TY  - BOOK
AU  - Batey,Ian
TI  - Asian branding: a great way to fly 
SN  - 0130664669
PY  - 2002///
CY  - Singapore : , London : 
PB  - Prentice Hall, 
KW  - Advertising
KW  - Brand name products
KW  - Asia.
KW  - Marketing
N1  - Includes index.
ER  -