Wilson, R. M. S.  <br/><br/>
Management controls and marketing planning / 
R. M. S. Wilson.  
 - London :   Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann,   1979. 
 - xvi, 224 pages :   illustrations, charts ;   24 cm.  
 - The marketing series. .
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9780434922666  0434922668 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.