TY  - BOOK
AU  - Wilson,R.M.S.
ED  - CAM Foundation. 
ED  - Institute of Marketing.
TI  - Management controls and marketing planning
T2  - The marketing series
SN  - 9780434922666 
PY  - 1979///
CY  - London : 
PB  - Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 
KW  - Marketing
KW  - Management.
N1  - Includes bibliographical references and indexes.
ER  -