Chaston, Ian., <br/><br/>
Managing for marketing excellence / 
Ian Chaston.  
 - London :   McGraw-Hill,   1990. 
 - xii, 173 pages :   illustrations ;   23 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9780077072377  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.