Chisnall, Peter M. <br/><br/>
Marketing research / 
Peter M. Chisnall.  
 - 4th edition. 
 - London ;   New York :   McGraw-Hill Book Company.,   1992. 
 - ix, 384 pages :   illustrations, charts ;   25 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9780077074296  0077074297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.