Russ, Frederick A. <br/><br/>
Marketing/  
Frederick A. Russ, Charles A. Kirkpatrick. 
 - Boston :  Little,   1982. 
 - xxv, 582 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0316762725 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Strategic planning.