TY  - BOOK
AU  - Russ,Frederick A.
AU  - Kirkpatrick,Charles Atkinson
TI  - Marketing/ 
SN  - 0316762725
PY  - 1982///
CY  - Boston
PB  - Little, 
KW  - Marketing
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -