Berkowitz, Eric N. <br/><br/>
Marketing/  [Books]. 
Eric N. Berkowitz... [et al.] 
 - 3rd ed. 
 - Boston :  Richard D. Irwin,  1986 
 - 791p. :   ill. col. ;  25cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>025609182X  0.00 
<br/><br/><label>LCCN: </label>91007435 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.