TY  - BOOK
AU  - Berkowitz,Eric N.
AU  - Hartley,Steven W.
AU  - Kerin,Roger A.
AU  - Rudelius,William
TI  - Marketing
SN  - 025609182X
PY  - 1986///
CY  - Boston
PB  - Richard D. Irwin
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -