Keegan, Warren J. <br/><br/>
Marketing / 
Warren J. Keegan, Sandra E. Moriarty [and] Thomas R. Duncan. 
 - 2nd edition 
 - Englewood Cliffs, New Jersey :   Prentice Hall,   1995. 
 - xxviii, 743 pages,1 v. (various pagings) :   color illustrations, charts, photographs ;   27 cm.  
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>0130163872 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.