TY  - BOOK
AU  - Keegan,Warren J.
AU  - Duncan,Thomas R.
AU  - Moriarty,Sandra E.(Sandra Ernst).
TI  - Marketing
SN  - 0130163872
PY  - 1995///
CY  - Englewood Cliffs, New Jersey : 
PB  - Prentice Hall, 
KW  - Marketing.
N1  - Includes bibliographical references and index.
ER  -