Evans, Joel R., <br/><br/>
Marketing / 
David Evans. 
 - Oxford :  Oxford University Press,  1990. 
 - 254 pages :  illustrations ;  25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0198335369 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.