Mercer, David., <br/><br/>
Marketing / 
David Mercer.  
 - 2nd edition 
 - Oxford :   Blackwell Publishers,   1996. 
 - xvi, 560 pages :   illustrations ;   25 cm.  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780631196389  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management.  <br/>Marketing.