Mandell, Maurice I. <br/><br/>
Marketing / 
Maurice I. Mandell.  
 - 3rd edition. 
 - Englewood Cliffs, N.J. :   Prentice-Hal.,   1985. 
 - xii, 740 pages :   illustrations (some color), photographs ;   24 cm.  
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>013556994X  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management. <br/>Marketing.