TY  - BOOK
AU  - Mandell,Maurice I.
TI  - Marketing
SN  - 013556994X 
PY  - 1985///
CY  - Englewood Cliffs, N.J. : 
PB  - Prentice-Hal., 
KW  - Marketing
KW  - Management.
KW  - Marketing.
N1  - Includes bibliographical references and indexes
ER  -