Berkowitz, Eric N., <br/><br/>
Marketing / 
Eric N. Berkowitz, Roger A. Kerin, William Rudelius. 
 - 2nd edition 
 - Homewood, Illinois :  Irwin,  1989. 
 - xxv, 752 pages :  illustrations ;  26 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0256075131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.