TY  - BOOK
AU  - Berkowitz,Eric N.
AU  - Kerin,Roger A.
AU  - Rudelius,William
TI  - Marketing
SN  - 0256075131
PY  - 1989///
CY  - Homewood, Illinois
PB  - Irwin
KW  - Marketing
N1  - Includes index
ER  -