Maxwell, Robert G. I. <br/><br/>
Marketing :  a fresh approach / 
Robert G. I. Maxwell.  
 - London :   Pan Breakthrough Books,   1983. 
 - 315 pages :   illustrations, charts ;   20 cm.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>9780330269278  0330269278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.