Usunier, Jean-Claude. <br/><br/>
Marketing across cultures / 
Jean-Claude Usunier, Julie Anne Lee. 
 - 4th edition 
 - Harlow, Essex, England :   Pearson education limited,   2005.  
 - xx, 573 pages :   illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9780273685296  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Social aspects. <br/>Intercultural communication. <br/>International business enterprises--Social aspects.