TY  - BOOK
AU  - Usunier,Jean-Claude
AU  - Lee,Julie Anne
TI  - Marketing across cultures
SN  - 9780273685296 
PY  - 2005///.
CY  - Harlow, Essex, England : 
PB  - Pearson education limited, 
KW  - Export marketing
KW  - Social aspects.
KW  - Intercultural communication.
KW  - International business enterprises
N1  - Includes bibliographical references and indexes.
ER  -